Translating knowledge to value

Did you know that a moderate improvement in CX would impact the revenue of a typical $1 billion company an average of $775 million over three years? (Temkin)

At The CXSA Middle East, our work is driven by our belief that defining – and then delivering – the right high impact customer initiatives will differentiate you from your competitors, engage your current customers and attract new ones, increase employee engagement and grow your bottom line.

Moving from Best to Next Practice is our Philosophy

Allowing us to draw on latest-generation methods and innovation to push the boundaries of what’s possible.

  • Outcome exploration: A powerful design process of eliciting customer wants and needs that uncovers new opportunities beyond what data can deliver.
  • Agile Data Centric Approaches to create context and detailed validation
  • Driving CX Change using practical, transparent & risk mitigated frameworks
  • Measuring the right things: Creating success measures directly aligned to desired customer outcomes.

We show you the tools and techniques to bring customers to the heart of your business.


Tomorrow’s tools

As such we go much further than simply improving the customer touch points that are already in place.

We apply a holistic approach to transforming your relationship with customers both throughout and around your organisation.

We then work with you to build your winning strategy for the experience economy and to curate and create a range of intentional experiences – experiences with outcomes that win for you, your employees, your business and your customers.

Empowering customer-led businesses for the future

Customer Centric Transformation

“Best to next” practice thinking. Apply to Data-focused foundations and “People centric” innovation technique.

CX Academy & Certifications

Advanced, practical and immediately usable certifications in CX, Customer Service, Patient Experience, UX and Employee Engagement

Conferences & Awards

Connect with international practitioners to drive thought leadership, gain certification and discuss innovative strategies.

Gamechanger  GCC Video Podcast

High energy, fun, polarising and educational broadcast designed to challenge existing thinking and introduce new ideas to build business value.

Successful organisations of the future will put the customer at the heart of everything they do. 
Get in touch to find out how we can help.