A community dedicated to accelerating customer centric change
Inspiring new thinking through next practice events and collaboration
Educating current and future leaders with in-depth resources and certification
Our Next Practice philosophy
Our Next Practice philosophy lies at the heart of this approach allowing us to draw on latest-generation methods and provocative thinking to push the boundaries of what’s possible.
- Outcome exploration: A powerful process of eliciting customer wants and needs that uncovers new opportunities often beyond what traditional approaches deliver.
- Competitive edge-making: Sharpening your competitive edge by deriving and prioritising the outcomes that are relevant and critical for your customer.
- Experience evolution: Creating a culture where empowered individuals and teams are the champions of customer-led experiences and outcomes.
Through small workshops to large conferences, speaking and advisory, and consulting to small teams, we show you the tools and techniques to grow sales and returns by bringing customers to the heart of your business.
As such we go much further than simply improving the customer touch points that are already in place.
We apply a holistic approach to transforming your relationship with customers both throughout and around your organisation.
We then work with you to build your winning strategy for the experience economy and to curate and create a range of intentional experiences – experiences with outcomes that win for you, your employees, your business and your customers.
Empowering customer-led businesses for the future
CXSA Centre of Knowledge & Expertise
A blend of education, advice, delivery, knowledge and certifications supporting customers & practitioners to leverage opportunities and solve challenges.