The Home for Customer-Led Business and Service Excellence in the Middle East
Inspiring new thinking through next practice resources,
events and experiences.
Inspiring CX leaders through enquiry, conversation and expert communities.

The customer remains the single most important component on the CEO’s strategic agenda.

The CXSA Middle East is an inspired and empowered community of Customer Experience & Service Professionals, dedicated to the needs of the GCC region that delivers accelerated impact for people and organisations.


Members have access to a community of practitioners, experts, mentors and thought leaders to inspire ideas, new thinking and change.


An exciting and engaging event programme covering the length and breadth of the customer agenda with opportunities for members to connect.



Equipping and empowering our members to translate their knowledge and capability into sustained business impact straight away.

Building a customer experience community in which we can be truly proud

The customer agenda is the most exciting initiative on the strategic change agenda. While there are many companies who have made good progress internationally, we are just touching the surface of what can be achieved.

We give organisations in the region access to events, resources, leading edge thinking and expert opinion to create showcases for the rest of the world.

We empower people to challenge the status quo, showing them how to create a culture of extraordinary employee engagement and transform the relationship between employees and customers into a powerful partnership capable of achieving remarkable results.

We work with our members to create superior outcomes and experiences for customers across their whole journey, attract new customers and retain old ones who will spend more and tell everybody along the way.

Creating exciting, engaged and empowered customer-centric companies is what we do.

What we do


Members gain access to Navigate CX, our proprietary ecosystem connecting  resources, practitioners & thought leadership to inspire ideas & new thinking.

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Events & Conferences

Join us for the E3 virtual CX Conference in October 2020. To download the full programme and take advantage of our earlybird offer, click on the link below.

Interactive Workshops

Masterclasses and workshops designed to provoke new thinking and explore how to produce successful outcomes for the people in and around your organisation.

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CXSA Centre of Knowledge

A wide range of resources and expert opinion and review supporting CX leaders & practitioners to leverage opportunities and solve challenges.

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Grateful for customer experience heroes

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Building a startup company requires a lot of work. As the number of employees grows, so do the responsibilities of a manager. Scaling your employee …

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Successful organisations of the future will put the customer at the heart of everything they do.

Get in touch to find out how we can help.