The Home for Customer-Led Business and Service Excellence in the Middle East
Inspiring new thinking through
Next Practice events & advisory
Educating current and future CX leaders with in-depth resources & certification

The customer remains the single most important component on the CEO’s strategic agenda.

The CXSA Middle East is an inspired and educated community of Customer Experience & Service Professionals, dedicated to the needs of the GCC region, that delivers accelerated impact for people and organisations. 



Members have access to a community of practitioners and thought leaders to inspire ideas, new thinking and change.



A next practice curriculum covering the length and breadth of the customer-led agenda with an opportunity for members to achieve CXSA certification.

employee engagement


Equipping and empowering our members to translate knowledge and capability into sustained business impact.

Building a customer experience community in which we can be truly proud

The customer agenda is the most exciting initiative on the strategic change agenda. While there are many companies who have made good progress internationally, we are just touching the surface of what can be achieved.

We give organisations in the region access to events, education, thinking and expert assistance to create showcases for the rest of the world.

We empower their people to challenge the status quo, showing them how to create a culture of extraordinary employee engagement and transform the relationship between employees and customers into a powerful partnership capable of achieving remarkable results.

We work with our clients to create superior outcomes and experiences for customers across their whole journey, attract new customers and retain old ones who will spend more and tell everybody along the way.

Creating exciting, engaged and empowered customer-centric companies is what we do.

What we do


A next practice curriculum covering the length and breadth of the customer-centricity agenda with an opportunity for members to achieve CXSA certification.

Get in Touch

Speaking & Conferences

Speaking with impact for your event: Telling powerful stories to shift the needle on Customer & Employee Experience, Leadership, Culture & Entrepreneurship.

Get in Touch

Interactive Workshops

Masterclasses, live labs and workshops designed not only to provoke and inspire thinking but also to equip you to produce successful outcomes for all of the people in and around your organisation

Get in Touch

CXSA Centre of Knowledge & Expertise

A blend of education, advice, delivery, knowledge and certifications supporting customers & practitioners to leverage opportunities and solve challenges.

Get in Touch


Grateful for customer experience heroes

When we launched The Petrova Experience, we did so with the words “in pursuit of customer happiness.” Pursuit of happiness is part of every interaction …

Recovering Our Underutilized Human Resources

I’m always looking for ideas to help me think differently about leadership development. My colleagues on LinkedIn have not disappointed me. There was a recent …

How can startups best scale employee growth?

Building a startup company requires a lot of work. As the number of employees grows, so do the responsibilities of a manager. Scaling your employee …

To read more articles, sign up

Successful organisations of the future will put the customer at the heart of everything they do.

Get in touch to find out how we can help.