Why bother with customer journey mapping?
It’s a powerful technique, but only under certain conditions Be honest now: if I were to ask you where your customer journey maps are kept, could you – hand on…
Customer success: the cornerstone of “21st Century Capitalism”
It would work just as well for socialism too It’s party conference season in the UK at the moment, a few weeks where I get a morally-dubious pleasure in watching…
Got MBA, joined hot start-up…now what?
Quite often, it's about what they didn't teach you at business school….Cold Calling. Securing funding to launch unknown brands and untested propositions provides a window of opportunity. Having capable managers…
Focus: a recipe for customer success
Sometimes you just need to stick to one thing and do it really well Back in January I had a celebratory meal that illustrated the good and bad aspects of…