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  • When Is Chasing CX Trends a Waste of Time? What Do We Do Differently?
  • Think differently to find the best talent: Recruitment in a disruptive digital age
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  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)

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Recent Articles

  • When Is Chasing CX Trends a Waste of Time? What Do We Do Differently?
  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)

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Read more about the article When Is Chasing CX Trends a Waste of Time? What Do We Do Differently?

When Is Chasing CX Trends a Waste of Time? What Do We Do Differently?

  • Post author:Charles Bennett
  • Post published:February 14, 2024
  • Post category:Customer Experience

At the start of every year, something strange happens. 2024 was no different. Every January, articles are published predicting the most important themes of what will be "yet another fantastic…

Continue ReadingWhen Is Chasing CX Trends a Waste of Time? What Do We Do Differently?
Read more about the article How buying on emotion led to one of the best customer experiences I’ve had.

How buying on emotion led to one of the best customer experiences I’ve had.

  • Post author:Kym Hamer
  • Post published:August 8, 2020
  • Post category:Article/Customer Experience

I bought a painting recently. It was something of a celebratory purchase - my business has grown exponentially in the last few months, I’ve launched a second business in the…

Continue ReadingHow buying on emotion led to one of the best customer experiences I’ve had.
Read more about the article Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)

Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)

  • Post author:Nick Bush
  • Post published:August 8, 2020
  • Post category:Article/Customer Experience

One of the less stressful aspects of COVID-19 lockdown constraints has been the increased amount of birdsong and, I think, more birds in our tiny back garden. Encouraged by recent…

Continue ReadingNothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
Read more about the article What the NHS can teach us about customer relationship management

What the NHS can teach us about customer relationship management

  • Post author:Nick Bush
  • Post published:August 8, 2020
  • Post category:Article/Customer Experience

When you think of the UK’s National Health Service (NHS) then excellent customer relationship management is probably not the thing that springs to mind. Talk to any UK citizen and…

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Read more about the article Retail Apocalypse: Why customer research must be part of in-store cx assessments

Retail Apocalypse: Why customer research must be part of in-store cx assessments

  • Post author:Stephen Francis
  • Post published:July 15, 2020
  • Post category:Article/Customer Experience

RETAIL APOCALYPSE! It’s a nice little catch phrase that journalists love to use to get attention, and describe the well-reported and very real challenges of the retail industry - usually…

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Read more about the article The Case for Customer Experience V2.0

The Case for Customer Experience V2.0

  • Post author:Charles Bennett
  • Post published:June 20, 2020
  • Post category:Article/Customer Experience/Customer Innovation

It's time for an upgrade I have sat in an increasing number of meetings in the last months where business heads have asked the same question: “don’t you think that…

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Read more about the article Customer Experience measurement: why it is vitally important but badly done

Customer Experience measurement: why it is vitally important but badly done

  • Post author:Ian Golding
  • Post published:June 12, 2020
  • Post category:Article/Customer Experience

When it comes to the profession that Customer Experience has now become, one of the most important and significant competencies required by all organisations is that of measurement. The ability…

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Read more about the article NPS Best Practices

NPS Best Practices

  • Post author:Liliana Petrova
  • Post published:June 7, 2020
  • Post category:Article/Customer Experience

I spoke at the Corinium CCO Fall Conference. One of the discussions we had was on the very popular topic of NPS and its efficacy to gauge customer satisfaction. We…

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Read more about the article AI: are you being duped by Google’s Duplex?

AI: are you being duped by Google’s Duplex?

  • Post author:Nick Bush
  • Post published:June 6, 2020
  • Post category:Article/Customer Experience/Customer Innovation

Getting a realistic view on the rise of the machines means being aware of the hype cycle Film buffs will know that this year marks the 50th anniversary of Stanley…

Continue ReadingAI: are you being duped by Google’s Duplex?
Read more about the article How do you determine your Minimum Viable Product (MVP)?

How do you determine your Minimum Viable Product (MVP)?

  • Post author:Michelle Badenhorst
  • Post published:May 30, 2020
  • Post category:Article/Customer Experience

I was recently involved with a product where the project team was responsible for delivering the 1st Minimum Viable Product (MVP). Product Plan defines a MVP as a product with…

Continue ReadingHow do you determine your Minimum Viable Product (MVP)?
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