Latest articles
Customer Innovation
Subway CX kills chivalry in NYC
Liliana Petrova finds that the New York City subway’s customer experience makes customer behaviour worse Brands with values inspire customers who interact with them. Nike encourages us …
The biggest challenge? Setting up AI for marketing
AI offers great potential for managing customer journeys As marketers begin to seek practical applications of AI, they are encountering the first challenges. However, the …
Whose clock are you on?
Customer journey designs ignore the customer clock at their peril Unless you’re afflicted by a particular neurosis you probably don’t spend every minute of the …
Leadership
A question of culture: assimilate or die?
Time to look at culture from an employee’s point of view A couple of years ago, I attended a evening of talks at China Exchange, a charity based in London’s Chinatown whose mission it is …
The One Thing You Need To Understand About Your Company’s Culture
Changing corporate culture is hard, and many companies make it even harder by not understanding the different segments that make up their company. In every …
Get happy and avoid “brain bunions”
In this podcast, Nick Bush discusses the concept of employee happiness with his fellow NextTen Managing Partner, Richard Horner. Happiness is fundamental to greater employee …
Entrepreneurial Thinking
Intrapreneurs are mostly pains in the butt that large companies simply don’t need – aren’t they?
Intrapreneurship. A term that is going to have significantly more impact on organisations in the next few years. In fact it is going to become …
An entrepreneurial tip I learnt from a stock market trader
I have taken up a new pastime. A few months ago, I started to become interested in day trading. I am finding the learning curve …
To read more articles, sign up