Skip to content
CXSA Middle East
  • Home
  • What we do
  • Insights
  • Who we are
  • Get in touch
Menu

customer experience

Top Picks

  • How to Create a Common Categorization Framework for Your Unstructured Customer Feedback
  • The Benefits of a Customer-Centric Culture
  • NPS Best Practices
  • A Recipe for CX Success: It’s About Authenticity, Not Perfection
  • What if customers want more than excellent service?

Recent Articles

  • How to Create a Common Categorization Framework for Your Unstructured Customer Feedback
  • The Benefits of a Customer-Centric Culture
  • NPS Best Practices
  • A Recipe for CX Success: It’s About Authenticity, Not Perfection
  • What if customers want more than excellent service?

All articles

The Benefits of a Customer-Centric Culture

The Benefits of a Customer-Centric Culture

  • Post author:Annette Franz
  • Post published:16 February 2021
  • Post Category:Article / Customer Experience

What does a customer-centric culture look like, and what are the benefits of designing such a culture? Customer-centric companies put the customer at the center of all they do; they…

Continue Reading The Benefits of a Customer-Centric Culture
What if customers want more than excellent service?

What if customers want more than excellent service?

  • Post author:Adrian Swinscoe
  • Post published:22 January 2021
  • Post Category:Article / Customer Experience / Interview

This interview follows on from my recent interview – Customer experience doesn’t stop – Interview with Richie Manu – and is number 364 in the series of interviews with authors and business leaders that…

Continue Reading What if customers want more than excellent service?
Value Engineering and the Customer’s Emotional Journey

Value Engineering and the Customer’s Emotional Journey

  • Post author:Michelle Badenhorst
  • Post published:10 January 2021
  • Post Category:Uncategorized

Many companies still fail to recognise the influence of customers’ emotions in their buying behaviour and don’t have the slightest idea of the importance of customers’ feelings when making decisions…

Continue Reading Value Engineering and the Customer’s Emotional Journey
How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture

How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture

  • Post author:Ian Golding
  • Post published:10 January 2021
  • Post Category:Article

hen I first conceived the idea for the article I wrote in my exclusive CustomerThink column in October 2016, I did not think I would be able to continue writing…

Continue Reading How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture
Treating Your Co-Workers Like Customers: How To Set Up Your Internal CX Metrics

Treating Your Co-Workers Like Customers: How To Set Up Your Internal CX Metrics

  • Post author:Dave Fish
  • Post published:10 January 2021
  • Post Category:Article

Being an unusually warm Super Bowl Sunday, the citizens of the tiny town of Bentonville, Arkansas were out and about before the big game. My daughters (9 and 11), always…

Continue Reading Treating Your Co-Workers Like Customers: How To Set Up Your Internal CX Metrics
Why you need a defined culture to do CX right

Why you need a defined culture to do CX right

  • Post author:Liliana Petrova
  • Post published:1 June 2020
  • Post Category:Article / Customer Experience

When designed and built correctly, customer experience expresses an organization’s brand. So, if your brand identity is playful and your copy has a witty voice, your space design is less formal. …

Continue Reading Why you need a defined culture to do CX right
Employee experience & customer experience depends on strategy

Employee experience & customer experience depends on strategy

  • Post author:Liliana Petrova
  • Post published:1 June 2020
  • Post Category:Article / Customer Experience

This week, Andy Newman wrote a great article in The New York Times about the life of a retail sales agent. He used the example of an Old Navy sales associate’s employee experience in…

Continue Reading Employee experience & customer experience depends on strategy
Grateful for customer experience heroes

Grateful for customer experience heroes

  • Post author:Liliana Petrova
  • Post published:6 January 2020
  • Post Category:Customer Experience / Featured / Video

When we launched The Petrova Experience, we did so with the words “in pursuit of customer happiness.” Pursuit of happiness is part of every interaction we have with our clients,…

Continue Reading Grateful for customer experience heroes
Customer Experience and Chatbots

Customer Experience and Chatbots

  • Post author:Michelle Badenhorst
  • Post published:4 January 2020
  • Post Category:Article / Customer Experience

It seems like every other proposal we do requires our touch on chatbots. This might even increase with 80% of brands wanting to introduce some level of artificial intelligence or…

Continue Reading Customer Experience and Chatbots
When there’s no chat in Chat Support

When there’s no chat in Chat Support

  • Post author:Liliana Petrova
  • Post published:4 January 2020
  • Post Category:Article / Customer Experience

Today we talk about chat support, the customer experience VALUE that it creates and the ROI of the business case to implement it. Although we are skeptical about the value of…

Continue Reading When there’s no chat in Chat Support
  • 1
  • 2
  • 3
  • 4
  • …
  • 13
  • Go to the next page
  • Home
  • Get in touch
  • Privacy Policy
Copyright @2020 CXSA Middle East | Powered by Atom Global
  • Home
  • What we do
  • Insights
  • Who we are
  • Get in touch