Anybody who is in a customer experience leadership role knows their job is hard. Too much lip service. Too little action. Recommendations not getting acted upon. Lack of support when…
Not if you link it to performance outcomes There’s an old management cliché that goes something like “50% of my marketing spend is wasted but the problem is I don’t…
The problem statement is the WRONG starting place for so many projects. We do it in our everyday business life as naturally as breathing - in fact it is deeply…