When we launched The Petrova Experience, we did so with the words “in pursuit of customer happiness.” Pursuit of happiness is part of every interaction we have with our clients,…
In this short – and hopefully not boring – video I offer a cure for what could be termed “Founders Syndrome” – a focus on the core mission and purpose…
The “dead cat” strategy – dropping an outrageous or provocative topic into the conversation to divert attention away from a difficult subject you don’t want to talk about -was much…
NextTen Managing Partners Nick Bush and Kym Hamer spent a day at the Qualtrics X4 Experience Summit in London last week. Here they spend 5 minutes discussing what impressed them…
Recently I had the opportunity to learn more about UK handmade cosmetics brand LUSH. Ever since, I've been reflecting about a surprising discovery - the complete separation of the LUSH's…
There is so much to say about all of the great benefits that employees bring to an organisation. Today I start with a short video introducing myself and explaining what…
Christian Dior's customer-led approach created a poweful legacy Visiting the DIOR: Designer of Dreams exhibition in London this month I was stunned by room after room of glorious couture. But…